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How to Set Up Predictive Lead Scoring

This feature’s primary purpose is to support lead management by adjusting the statistical likelihood that a lead will be closed. Each lead’s score is determined by a set of factors, including phone quality, stages, and email quality.

Predictive Lead Scoring

Clicking “Update Probabilities” will open a pop-up box where you may add additional calibration criteria in addition to the ones that are pre-installed.

Update probabilities

After adjusting the date, click on ‘Confirm.’ Now, you will be able to view

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