How to Set Up Predictive Lead Scoring

This feature’s primary purpose is to support lead management by adjusting the statistical likelihood that a lead will be closed. Each lead’s score is determined by a set of factors, including phone quality, stages, and email quality.

Clicking “Update Probabilities” will open a pop-up box where you may add additional calibration criteria in addition to the ones that are pre-installed.

After adjusting the date, click on ‘Confirm.’ Now, you will be able to view