Short answer: Tile manufacturer leads from IndiaMART, TradeIndia, JustDial and Meta ad forms should land in one lead list automatically, then be sorted by buyer type and area. Would-be dealers and project buyers go to the factory salesperson for that area; small home buyers go to the area dealer. Each lead gets an owner, a first call or WhatsApp the same day, and a stage, so nobody answers the same buyer twice and nobody is missed.
Morbi factories get enquiries from all over Gujarat and Maharashtra. Many are retail buyers a dealer should serve. This guide covers where leads come from, how to route them, and how SAS captures them. For the onboarding that follows, see tile dealer onboarding in Morbi.
Why do tile manufacturer leads get lost?
Leads come in faster than anyone copies them. A portal sends an email, a JustDial call comes to one phone, an ad form fills a sheet nobody opens.
The same buyer enquires on two portals and gets two calls.
A retail enquiry from Pune waits at the factory instead of reaching the Pune dealer.
Nobody knows which leads were called.
Lead cost is paid, but follow-up is not tracked.
Where do tile manufacturer leads come from?
Most factories get leads from the same few places:
IndiaMART and TradeIndia buy leads and enquiries.
JustDial calls and enquiries.
Meta (Facebook and Instagram) lead forms.
WhatsApp messages from ads, catalogues and references.
Exhibitions and walk-ins at the factory.
How should tile manufacturer leads be routed?
Route by two things: who the buyer is, and where they are. Keep the rules short and written.
Sort by buyer type: would-be dealer, builder or project, home buyer, export.
Sort by area: city and district, matched to your sales areas.
Assign an owner: one salesperson, or the area dealer for retail.
Set the first step: call or WhatsApp the same day.
Which tile leads should go to a dealer?
Retail and small-quantity buyers in a dealer's area usually should. A factory cannot serve a home buyer in Nagpur well; the Nagpur dealer can. Keep project and dealer enquiries with the factory team.
Wants to become a dealer: factory salesperson for the area
Builder or project, large quantity: factory salesperson, with the area dealer told
Home buyer, small quantity: area dealer
Export enquiry: export desk
How does Sales Automation Suite capture tile leads?
Sales Automation Suite (SAS) from Peanut Square is one ERP and CRM built for how India sells. It is meant for Indian B2B sellers who outgrow a CRM-only stack: India lead portals and WhatsApp are on the pricing page, the price is in rupees, and it runs on Cloud or On-Premise.
The SAS tile industry page lists SAS CRM Integration for IndiaMART and TradeIndia, SAS CRM JustDial Lead and Facebook Lead, SAS WhatsApp Index with inbox, templates and assignment, and SAS Dealers with area, city, stage and salesperson. The SAS pricing page lists Lead Import, Funnel, Assignment and integrations for IndiaMART, TradeIndia, JustDial, Meta forms and free WhatsApp automation. The SAS knowledge base explains lead management and rule-based assignment, which assigns leads to salespeople by set rules, run manually or on a repeating schedule.
The SAS Morbi page describes the path for Morbi factories from enquiry to lead to WhatsApp follow-up. Our guides on IndiaMART CRM integration, Meta lead forms to CRM and WhatsApp CRM for manufacturers cover each source.
On price: ₹300/user/month on Premium (40% off ₹500, GST extra, billed yearly).
SAS is built by Peanut Square in Ahmedabad, Gujarat. The SAS tile industry page lists ISO 9001:2015 and ISO 27001:2022.
To see it with your own process: Book a free demo at sas.peanutsquare.com
How should a tile manufacturer route portal leads to dealers?
Bring all portal and ad leads into one list, sort them by buyer type and area, and assign each one an owner. Send retail buyers to the area dealer and keep dealer and project enquiries with the factory salesperson.
Which lead sources matter most for tile manufacturers?
For most Indian tile makers: IndiaMART, TradeIndia, JustDial, Meta lead forms and WhatsApp, plus exhibitions and factory walk-ins. Track which source each lead came from.
How fast should a tile lead be called?
The same day. Set the first call or WhatsApp as an activity with a due date when the lead is assigned.
Should a factory pass retail leads to dealers?
Usually, yes. A dealer in the buyer's city can show samples and deliver small quantities. Agree with dealers how passed-on leads are reported back.
Does SAS pull leads from IndiaMART and JustDial?
The SAS tile page lists SAS CRM Integration for IndiaMART and TradeIndia, and JustDial and Facebook lead capture.
