Where do the response-time factors come from?

They're illustrative assumptions built into this tool, not figures from a specific study. Use your CRM data to check how conversion changes with response time in your business.

Is the result a forecast?

No. It's a rough way to size the opportunity. Actual results depend on lead quality, pricing, competition and follow-up after the first reply.

Does response time matter for IndiaMART and marketplace leads?

Yes, often more, because the same buyer enquiry is sent to several suppliers at once.

How do I measure my current response time?

Compare when each lead arrived with when a salesperson first contacted them. A CRM records both automatically.

No. The calculator runs in your browser and nothing is sent to our servers.

Lead Response Calculator
What slow follow-up costs you

See how much revenue faster replies to new enquiries could add each month.

Enter your monthly leads, average deal value, current conversion rate, how fast you reply today and how fast you could reply. The calculator scales your conversion rate with an illustrative response-time model and shows the extra deals and revenue per month and per year. It's a rough sizing tool that runs in your browser.

New leads per month

Average deal value (₹)

Current lead-to-deal conversion (%)

How fast you reply today

How fast you could reply

Revenue you could add

+₹7,42,857/ month

About ₹89,14,284 a year

Conversion now → then5% → 14.3%

Deals per month10 → 28.6

Extra deals per month18.6

Rough estimate. It assumes leads answered faster convert more often, using illustrative factors (5 min = 100%, 1 hour = 65%, same day = 35%, next day = 25%). Your results depend on your market and follow-up, so use it to size the opportunity, not as a forecast.

Speed-to-lead guide

Why response time matters

Leads cool down fast

A new enquiry is most interested in the first few minutes. Buyers often contact several suppliers at once and talk to whoever replies first. Every hour of delay gives a competitor the first conversation.

How this estimate works

The calculator gives each response-time band a relative factor (5 minutes = 100%, 1 hour = 65%, same day = 35%, next day = 25%) and scales your current conversion rate by the change. These factors are illustrative assumptions, so check them against your own CRM data.

How to reply faster

Small process changes make the biggest difference:

Send every web, IndiaMART and Meta lead to one place instantly
Auto-assign leads by area or product so nobody waits for a manager
Send an instant WhatsApp acknowledgement, then call within minutes
Track first-response time per salesperson every week

Measuring speed to lead

SAS CRM captures leads from your website, ads and marketplaces, assigns them instantly and shows each salesperson's response time.

All free tools Read the blog Book a free demo

FAQs

Frequently Asked
Questions

As fast as possible: within 5 minutes during working hours is a strong goal for inbound enquiries. Even moving from next-day to same-hour replies usually helps.

Contact

Let's Build Smarter Odoo Solutions

E-mail address

business@peanutsquare.com

Phone number

+91 94296 94521